창의적인 헌혈 공익광고

 


 

너무도 창의적인 헌혈 광고포스트가 브라질 상파울로 내 버스정류장, 공공시설 등 곳곳에 설치되어 있다.

이 광고 포슽스터를 가만히 들여다 보면, 그림 속 사람의 팔뚝으로부터 붉은 튜브관이 바깥으로 빠져나와있다. 붉은 튜브관은 사람의 혈관이나 채혈용 튜브로 여겨진다.

그런데 이 붉은 선은 스마트폰 등 모바일기기를 충전할 수 있는 충전케이블이다.

사람들은 누구나 그 충전케이블을 이용하여 자유롭게 자신의 모바일기기를 충전 할 수 있다.

 

하지만 한번이라도 충전을 해본 사람이라면 광고가 제공하고자 하는 메시지를 결코 잊지못할 것이다.

이 광고는 사용자에게 이런 질문을 던지는 듯하다.


"당신의 모바일 기계가 삶을 연장할 수 있도록 무상으로 전기를 제공받았죠? 타인의 삶을 연장하기 위해 헌혈할 의사는 없으신가요?"


이 광고의 탁월한 점은 서로 관련이 없을 것 같은 두 가지 개념을 병행시킨 데 있다. 

영화의 Parallel Action 기법처럼, 인간의 삶과 기기의 동작유지, 인간의 혈액과 기기의 전기, 헌혈과 무상충전 등을 절묘하게 대비시킨 것이다.


"관념 병행 기법"이라고 명명해본다. 창의적 사고의 한 방법으로서..

 

 



참고기사 : http://www.psfk.com/2014/05/blood-donation-phone-charging-billboard.html



http://blog.naver.com/benefitmag/220387074763

Posted by 허성원 변리사
IBM의 스마트한 광고

IBM은 "도시를 더 스마트하게 하는 스마트한 아이디어"
라는 캠페인의 일환으로 멋진 디자인의 광고를 만들어냈다.

광고물에 약간의 커브를 만들어주면 벤치, 빗물막이 차양, 자전거 통로길 등 멋진 기능을 해냅니다.
광고사 Ogilvy Paris의 작품.


역시 IBM은 존경받을 가치가 있는 회사입니다.


우리나라 기업들 중에는 어떤 회사가 이런 창의적인 광고를 하고 있나요? 




Posted by 허성원 변리사
다음 출처에서 옮겨 왔습니다.
출처 :
http://www.boredpanda.com/creative-ambient-public-interest-ads/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+BoredPanda+%28Bored+Panda%29


Theory aside, let’s take a look at some of the best Ambient Public Interest Ads ever created!

 

1. ACAT Campaign Against Torture: Back Of Seats

고문 반대 캠페인
"희생자는 당신이나 나와 똑 같은 인간이다"

“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.” (Advertising Agency: Advico Y&R, Zurich, Switzerland)

 

2. Colorado State Patrol: Billboard Collision

차간거리 유지 권장 광고.
정말 실감납니다.

“Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” (Advertising Agency: Amélie Company, Denver, Colorado, USA)

 

3. Quit: Premature Ending

금연광고.
조기 사망 경고.
"담배를 피우면 통계적으로 볼 때 당신의 스토리는 15% 정도 빨리 끝난다."

An ambient campaign that addresses smokers when they are reading. Iris, London slipped a specially designed page into physical books and Kindle – towards the end of books, readers come to a page that reads: “THE END. If you smoke, statistically your story will end 15% before it should. For help with quitting, call the Quitline 0800 002200″. (Advertising Agency: Iris London, UK)

 

4. Police: Slower is Better

감속 안내 광고.
속도에 따라 병원 신세를 지게될 기간을 표시.
"병원 신세 46일"

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

 

5. Crisis: Snow Bed

긴급대책본부의 동사 방지 광고.
"눈을 좋아한다고? 이 위에서 자봐! 거지를 이 추위에서 구제하자!"

Loving the snow? Try sleeping in it. Help get homeless people out of the cold for good.crisis.org.uk (Advertising Agency: Rapp, London, UK)

 

6. The Father Bob Maguire Foundation: Bins

"집없는 사람들을 돕자! 그들은 하루하루를 삶과 투쟁한다. 당신의 기부로 그들을 먹일 수 있다"

For the homeless, every day is a struggle. Donate today and help us feed the homeless. (Advertising Agency: Clemenger BBDO, Melbourne, Australia)

 

7. Anti-smoking: Big Smoke

금연광고

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

 

8. Jobsintown.de: The Ass-Kisser Project

“There are better ways to make career.” (Advertising Agency: Scholz & Friends, Hamburg, Germany)

 

9. Road Safety: Bleeding Billboard

Rain changes everything. Please drive to the conditions. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

 

10. Cleo Magazine Against Breast Cancer

Advertising Agency: unknown

 

11. Check The Gas

Translation: “Gas Service – 04 /Check the gas/ Create yourself a life” Advertising Agency: unknown

 

12. Luxembourg Government: Human Trading

Advertising Agency: Mikado Publicis Luxembourg

 

13. Jaipurfoot: Boy

Jaipurfoot is a specially designed artificial limb/ prosthetic for helping disabled people regain their independence, at almost no charge. This endevour was started by Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS), a non-profit organization established in 1975. Today, it has revolutionized the lives of thousands of amputees all across the world. (Credit: Ogilvy & Mather Mumbai)

 

14. Belt Up

Advertising Agency: unknown

 

15. China Organization Against Domestic Violence: Uncover

“Cover it or Uncover it?” (Advertising Agency: DDB Shanghai, China)

 

16. WWF: High Temperatures Are Killing Polar Bear

“By maintaining right indoor temperature in winter, polar bears can survive” (Advertising Agency: A and B2, Seoul, South Korea)

 

17. Ministry of Health: Clogged Straw

“High blood cholesterol will do the same to your arteries. Watch what you eat.” (Advertising Agency: Fischer Portugal, Lisbon, Portugal)

 

18. Smoking & Tobacco Addiction Relief Center: Cars

Advertising Agency: JWT, Atlanta, USA

 

19. Kolestor: Zipper

“It’s not that easy…But it’s easier to prevent.” Effective in preventing major cardiovascular events. (Advertising Agency: Grey Worldwide Istanbul, Turkey)

 

20. Government of the State of Santa Catarina: Boy

Campaign against violence and child sexual abuse. Stay on our side. Report it. (Advertising Agency: Propague Comunicação, Florianópolis, Brazil)

 

21. Greenpeace: Toiler Paper

Advertising Agency: Guangdong, Beijing, China

 

22. Breast Cancer Awareness: Mousepad

Frequent massaging breasts enables you detect breast cancer before it strikes. (Advertising Agency: Lem, Shanghai, China)

 

23. Akanksha Foundation: Child Labour

“With each sip, you’ve helped spread child labour.” (Advertising Agency: AMO Communications Pvt. Ltd., Mumbai, India)

 

24. WWF – Save Paper – Save the Planet

Advertising Agency: unknown

 

25. The Prevention Beer Mug

Men in Czech Republic consume the most beer in all of the Europe. Unfortunately, the beer changes many of them into aggressors upon arriving home. In order to stop this domestic alco-violence, advertising agency redesigned the trademark beer mugs of their client Bernard brewery to preventatively warn its beer drinkers to not lose control over their drinking. (Advertising Agency: unknown)

 

26. Amnesty International: Hanging

Advertising Agency: Tribal DDB, Hamburg, Germany

 

27. Serve: Manhole Cover

“Don’t let child abuse remain unseen.” (Advertising Agency: SERVE, Milwaukee, USA)

 

28. First Poster That Responds To People Looking At It

“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany

 

29. Abused Handles

Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

 

30. Amnesty International

“Thousands are held prisoners for their beliefs in places worse than this. Write until you free them all.” Amnesty International. (Advertising Agency: TBWA, Warsaw, Poland)

 

31. SunSmart Cancer Council Western Australia: Cut Out

“Cutting your sun exposure is easier than cutting out a skin cancer. Free 30+ sunscreen. There is nothing healthy about a tan.” (Advertising Agency: Cooch Creative, Perth, Australia)

 

32. Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

 

33. Hellhole

“How many more lives will cost $1.25? Please call 010-62357575 to report manhole cover theft so we can put an end to this.” (Agency: Ogilvy & Mather Advertising, Beijing, China)

Posted by 허성원 변리사